Sunday, December 20, 2009

Companies "For" and "Against" Christmas

The American Family Association (AFA) recently published a "Naughty and Nice" list of national retail stores.  Each company is designated as either "For" or "Against" Christmas - with a few companies designated as "Marginalizing" Christmas.  The AFA reached their conclusions after reviewing several areas including if the word "Christmas" was used in broadcast media advertising, print media advertising on their website, and in personal visits to the store.

Several national retailers display items associated with Christmas (such as trees, wreaths, lights, etc.) in an attempt to reach and appeal to Christmas shoppers... but will not use the word Christmas in their advertising.  Fortunately, many retailers are Christmas-friendly  and use the term Christmas on a regular basis.

According to the AFA, the companies that are "For" Christmas are...

Amazon.com
Bed Bath & Beyond
Belk
Big Lots
Books-A-Million
Cabella's
Collective Brands
Costco
Dollar Tree
Family Dollar
Dollar General
H.E.B. Stores
Hallmark
Harris Teeter Stores
Hobby Lobby
Home Depot
JC Penney
JoAnn Fabrics & Crafts Stores
Kmart
Kohl's
Lowe's
Macy's
Meijer
Menard's
Michael's Stores
Neiman Marcus
Nordstrom
Petsmart
Pier One Imports
Publix
QVC
Rite Aid
Sears
Super D Drug Stores
Target
Walgreens
Wal-Mart/Sam's Club

According to the AFA, the companies that are "Against" Christmas are...

Advance Auto Parts
Aldi
Barnes & Noble
Best Buy
CVS Pharmacy
Dick's Sporting Goods
Home Shopping Network
Kroger
Office Depot
Radio Shack
Staples
SUPERVALU
Victoria's Secret  

According to the AFA, the companies that are "Marginalizing" Christmas are...

Bass Pro Shops
Banana Republic
Bath & Body Works
Gap Stores
Hancock Fabrics
Hy-Vee Stores
Old Navy
Limited Brands
Safeway
Starbucks
Toys R Us
Whole Foods

Click HERE to see the AFA's full list and explanation of the "Naughty and Nice" list.

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